Amazon is raising its Prime subscription fees again after a stellar earnings report

On Thursday (2/3), Amazon reported fourth-quarter revenue of $137.4 billion, up 9.3%, net income of $14.3 billion, up 99%, and earnings per share of $27.75.Amazon also announced that it will increase the cost of its Amazon Prime subscription in the US from $12.99 a month to $14.99 and from $119 a year to $139, effective February 18.The results sent Amazon up 14% in after-hours trading, sending its shares to $3,173.Of the $137.4 billion in revenue, E-commerce revenue in North America accounted for $82.36 billion, up 9%;International e-commerce was $37.27 billion, down 0.5%;AWS was $17.78 billion, up 40 percent.In fact, In the fourth quarter of last year, Amazon lost $210 million in The North American market and $1.63 billion in the international market, but AWS’s operating profit for the quarter was $5.29 billion, up 48.5 percent.But the reason for the jump in Amazon’s net income was not its own business, but its outside investment in Rivian Automotive, which made $11.8bn in non-operating profit when it listed on the Nasdaq stock market in November.Amazon also announced that, effective February 18, it will raise the price of Amazon Prime, its membership service that offers free one-day and two-day express shipping, Prime Video, unlimited music streaming, unlimited photo storage and unlimited reading in 22 markets worldwide.Amazon Prime started at $79 a year in 2005, went up to $99 in 2014, went up to $119 in 2018, and will go up to $139 on February 18, starting March 25 for existing customers,There are now more than 200 million Amazon Prime users worldwide.

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