Lexus to speed up electric layout in China


The second-tier luxury car landscape is changing dramatically.Lexus sold 227,000 units in The Chinese mainland and Hong Kong in 2021, up 1% year on year, according to its annual sales figures released recently.Compared with previous years, Lexus sales in China in 2021 hit a new high, with a narrower year-on-year growth.In terms of the number of insured vehicles published by third-party platforms, lexus’s total number of insured vehicles in 2021 was 219,167, with a year-on-year growth rate of -6.9%.In 2021, under the impact of the epidemic and chip shortage, China’s auto market bucked the trend and increased, ending the “three consecutive declines” in sales. Among them, the cumulative sales of luxury brands increased by 4.9% year-on-year to 2,652,100 units, and a number of second-tier luxury brands such as Cadillac and Volvo achieved positive growth.In contrast, Lexus, which has maintained double-digit sales growth for many years, will see only a 1% increase in official announcement in 2021 and even a 6.9% decline in risk, exceeding industry expectations.Lexus said in an interview with China Business News that in 2021, in the face of chip shortage, a common test faced by global automakers, Lexus coordinated all resources to actively respond, and flexibly adjusted the production and supply mechanism to maintain a stable supply to the Chinese market.2022 is the first year of Lexus electrification. In addition to new pure electric products, Lexus will continue to make efforts in the field of HEV and PHEV.Lexus also revealed that the all-electric RZ 450E is scheduled to be officially unveiled at the 2022 Beijing Auto Show.Auto analyst Zhong shi analysis, as Toyota’s luxury brand, Lexus is one of the main sources of profit, for Lexus, in the case of ensuring profits, a fluctuation in sales figures is not necessarily the most important.From this point of view, can also understand lexus “capricious” reasons.In response to an interview, Lexus stressed that while sales and market share are important, it is more important to improve the quality of sales and dealer and customer satisfaction than the quantity of sales.Lexus also said it was “confident” about its growth in China.Data show that in China’s luxury car rankings, Mercedes, BMW and Audi alternately lead the first-tier luxury brand market all year round, while the second-tier luxury brands have changed greatly in the sales ranking in the past decade.From the public data, in 2012 and 2013, Lexus was suppressed by JAGUAR Land Rover and ranked second in the sales of second-tier luxury brands. In 2014, Volvo surpassed Lexus and temporarily ranked second in the sales of second-tier luxury brands, while JAGUAR Land Rover was still leading.Lexus overtook Volvo in 2015 to reclaim the second place among second-tier luxury brands.In 2016, the lexus celebrating a milestone moment, sales in China more than 100000 vehicles, 109000 vehicles, however, lexus in second-line luxury brand sales in the second position, is also the important time to enter the “thousand grade car club” Cadillac instead, lexus fell to second-line luxury brand sales in the third, at this time,JLR remains the leader.Cadillac led the second-tier luxury market in 2017 with sales of more than 170,000 vehicles, up 50% from the same period last year, with JAGUAR Land Rover in second place and Lexus still third.In 2018, Lexus sold more than 160,000 units at a 21% year-on-year growth rate, ranking second again in the second-tier luxury market, while Cadillac still led the second-tier luxury market with sales of 200,000 units.In 2019, Cadillac posted negative year-on-year growth as its growth slowed, while Lexus jumped to 200,000 units in annual sales with 25% year-on-year growth, narrowing its gap with Cadillac to more than 10,000 units.In 2020, Lexus ushered in the highlight moment, “volume, volume” double closed, sales increased 17.5% year on year to 235,000, surpassed Cadillac, become the second-tier luxury market leader.In 2021, Lexus was overtaken by Tesla, Red Flag and Cadillac for a number of reasons, dropping to fourth place.Tesla sold about 322,000 vehicles, up 118.7% year on year.Hongqi sold about 272,000 units, up 42.2% year on year.Cadillac sold about 23,000 cars a year, up 2.5% from a year earlier.Lexus sold 227,000 units in Mainland China and Hong Kong in 2021, up 1% year on year.A total of 219,167 vehicles were insured, down 6.9% year on year, making it the biggest drop for luxury brands in 2021.In terms of specific models, Lexus’ main model ES dropped 7.7% year-on-year to 105,836 units, while the other two best-selling models RX and NX sold 48,624 units and 36,461 units respectively, down 1.3% and 9.2% year-on-year.Against the background of the overall growth of China’s luxury car market year by year, Lexus’s sales performance in China in recent years has two important nodes: the sales volume entered the level of 100,000 units in 2016 and exceeded 200,000 units in 2019.Since 2005, when Lexus officially established its first dealership stores in China, it took 11 years for lexus to sell more than 100,000 cars, and only three years for lexus to sell more than 200,000 cars. In these three years, the sales growth rate has maintained over 20%, with rapid development.With the wave of electrification in full swing, the future of the electric vehicle market is also a hot spot for luxury car brands.Lexus, which has traditionally been more conservative in its attitude toward pure electrification, also has more aggressive goals.On December 14, 2021, Toyota group in the release of the latest pure electric strategy mentioned that by 2030, Lexus is expected to achieve all its models to provide pure electric version of the full range of product lineup, in China, North America, Europe to achieve 100% pure electric model sales, to achieve the global sales of 1 million units.In interpreting the above transformation plan, Lexus told our reporter that lexus aims to have all levels of pure electric products by 2030, and to achieve 100% sales of pure electric models in China, North America and Europe, the three major markets.”But the final decision is up to the customer, and we will be fully prepared to give the final option to the customer.”Lexus sees 2022 as its first year of electrification, revealing that the all-electric RZ 450E is scheduled to be officially unveiled at the 2022 Beijing Auto Show.It is understood that the new pure electric RZ 450E is based on Toyota E-TNGA platform.The only pure electric model lexus currently sells, the UX300e, is also based on Toyota’s TNGA ga-c platform.Whether Lexus independent research and development of pure electric platform, the outside attention is higher.In fact, Lexus proposed at the Guangzhou Auto Show in 2019 that there will be a new pure electric vehicle dedicated platform in the next three to five years.For lexus pure electric platform independent research and development of the latest progress, lexus aspects in response to our reporter when the interview did not disclose specific information, said the new all-electric RZ was based on a new electric platform to build, into the brand for a long time accumulation of electrification of advanced technology and the vehicle motion control technology, will bring more close to the driver intention ride experience.””Lexus electrification includes a variety of electric drive technologies and products such as BEV, HEV and PHEV. In 2022, In addition to new pure electric products, Lexus will continue to make efforts in the FIELD of HEV and PHEV.”Lexus said it will build a hybrid and plug-in product mix by 2025, while increasing the proportion of pure electric vehicles.Lexus will offer a wide range of electrified products, including plug-in hybrids, gasoline-electric hybrids, and pure electric vehicles, until customer demand, clean energy, infrastructure, and policies are all in place.In addition, Lexus has been the focus of the outside world.In the process of transition to pure electric, whether Lexus intends to take the lead in domestic production of pure electric products?”Lexus’s attitude towards localization has not changed in recent years.”Lexus said in response to the above questions, The Chinese market is one of the earliest response to electrification market, is also the most important market for Lexus, Lexus will continue to develop around the established overall strategy, and constantly strengthen the quality of products, brands, services, operations and other whole value chain.Lexus also said it hopes to listen to Chinese users, build products that are more tailored to Their needs, and look forward to working with Chinese users to accelerate the adoption of electrified products.Power Battery Feast: Whose carnival?Acquisition of Zotye Linyi production base?Great Wall responded: No other third party is involved

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