The Winter Olympics have boosted the snow and ice economy


The 2022 Beijing Winter Olympic Games will not only bring wonderful games to audiences around the world, but also boost China’s snow and ice economy.Ice and snow are gold and silver mountains.The holding of Beijing Winter Olympics brings important opportunities for the development of China’s ice and snow economy.Since Beijing won the bid for the winter Olympic Games in 2015, the development Plan for Ice and Snow Sports (2016-2025), The National Construction Plan for Ice and Snow Venue Facilities (2016-2022) and Opinions on Vigorously Developing Ice and snow Sports by Taking the Opportunity of 2022 Beijing Winter Olympic Games have been released successively, and the development of the ice and snow industry has received a batch of policy support.Winter Olympic Games open up broad space for the development of ice and snow economy.As of October 2021, 346 million Chinese residents have participated in snow and ice sports since Beijing won the bid, with a participation rate of 24.56 percent.For China’s ice and snow industry, “300 million people” is not only a number marking the popularity of ice and snow sports, but also a milestone of industrial development.China’s snow and ice leisure tourism revenue is expected to reach 323.3 billion yuan in the 2021-2022 snow and ice season, according to a report.From 2015 to 2020, the total scale of China’s ice and snow industry increased from 270 billion yuan to 600 billion yuan.It is expected that by 2025, the total scale of China’s ice and snow industry will exceed one trillion yuan.Participating in ice and snow sports has become a new way of consumption for Chinese people.At present, China is in a critical period of a new round of consumption structure upgrading, which provides strong support for the development of ice and snow economy.According to the development experience of international ice and snow sports, when a country’s per capita GDP exceeds $10,000, ice and snow sports will see explosive development.In 2021, China’s per capita GDP exceeded $12,000, laying a solid foundation for the development of ice sports.China is becoming the world’s main ice and snow consumption market, in which ice and snow tourism, entertainment and leisure become the focus of consumption.The participation rate of Chinese residents aged 18 and above in ice and snow sports has reached 26.95%, and the number of skiers is among the highest in the world.Ice and snow sports are not limited to the north. In the south, where snow is not seen all the year round, indoor ski resorts and ice rink can also be opened. Land curling, roller skating and other relatively popular ice and snow sports can be carried out to develop ice and snow sports according to local conditions.China’s snow and ice industry investment momentum shows a strong trend.In addition to the investment in ice and snow sports facilities such as skating rink and ski resort, the investment in ice and snow industry has also expanded to expressways, high-speed railways, characteristic towns and other fields, involving a wider range of infrastructure construction and other fields.In recent years, Zhangjiakou, a major investment city in the ice and snow industry, has released 20 investment projects in key industries with a total investment of 123.88 billion yuan in 2018. Up to now, 109 projects in the ice and snow industry have been introduced, covering research and development and manufacturing of ice and snow equipment, talent education and training, cultural tourism and other fields.The development of ice and snow industry also accelerates the upgrading of China’s ice and snow equipment manufacturing industry.In the past, China’s snow and ice equipment manufacturing industry was relatively low and dependent on imports.With the help of the Winter Olympics, enterprises have overcome difficulties, accelerated the localization of ice and snow equipment, promoted the upgrading of ice and snow equipment manufacturing industry, further improved China’s industrial chain, and promoted the value of the whole ice and snow industry.(Economic Daily By Jin Guanping)

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