The Winter Olympic Games have closed, trademark protection will not stop

On the evening of March 13, the closing ceremony of the Beijing Winter Paralympic Games was held in the Bird’s Nest.The ice and snow festival, which began on February 4, has come to a close.The Chinese team has achieved proud results during the Winter Olympics and Paralympics, which has never been done before.As an intellectual property practitioner, the author also noticed a phenomenon that had never appeared before.Every sports event, there will always be athletes’ names and trademarks registered.After Liu won the 110-meter hurdles at the 2004 Athens Olympics, 66 of his trademarks were registered.At the 2018 FIFA World Cup in Russia, the 19-year-old scored four goals in seven games and 263 “Mbappe” logos were quickly snapped up.Trademark registration is also common in the basketball field, yao Ming, Yi Jianlian, Jordan, Iverson, Lin and other well-known athletes’ names have been registered.It is no exaggeration to say that the sports field has been the “disaster area” of trademark squatting, even during the 2021 Tokyo Olympic Games, a number of rookie athletes have not been rid of trademark squatting.However, during the past Winter Olympics and Paralympics in Beijing, this kind of abnormal behavior seems to have disappeared completely.In order to do a good job in ipr protection for Beijing Winter Olympic Games and Paralympics, avoid the phenomenon of trademark squatting in Tokyo Olympic Games, and thoroughly crack down on such abnormal behaviors as trademark squatting, the State Intellectual Property Office continued to carry out a special campaign against malicious trademark registration.The trademarks of “Beijing 2022”, the emblem of The Beijing 2022 Winter Olympic Games and the emblem of the Beijing 2022 Winter Paralympic Games, “Bing Dun Dun” and “Xue Rong Rong” have been registered and protected, and the names and trademarks of “Gu Ailing”, “Wu Dajing” and other Winter Olympic athletes have been protected.429 trademarks such as “Bing Dwen Dun” and “Gu Ailing” were rejected while 43 registered trademarks such as “Bing Dwen Dun” and “Gu Ailing” were declared invalid on their own initiative.At the same time, the State Intellectual Property Office issued the Provisions on Intellectual Property Credit Management of the State Intellectual Property Office, which clearly stated that abnormal patent applications and malicious trademark registration applications for the purpose of protecting innovation should be identified as acts of breach of trust.Subject to trust-breaking shall be subject to strict examination and approval of financial funds, cancellation of the qualification of the SiPO as an excellent candidate, and be listed as a key object of supervision.In order to prepare for the 2022 Winter Olympic Games and Paralympics, the Organizing Committee for the Winter Olympic Games and Paralympics has applied for 4,412 trademarks in its own name since 2017. For example, it has only applied for graphic trademarks, THREE-DIMENSIONAL trademarks, and text trademarks of bing Dwen Dwen and Xue Rong Rong, the mascots of the Winter Olympic Games.BingDwenDwen, ShueyRhonRhon and other English trademarks have amounted to 536 trademarks, and 8 patents have been applied for, which can be described as all-round protection, and the intellectual property protection system is nearly perfect.From the above situation, we can see that the heavy attack of the regulatory authorities has effectively curtailed trademark squatting, which has been parasitic on sports events, and the active protection of the event organizers has left no opportunity for speculators.In order to achieve complete protection of trademarks related to the Winter Olympics, severe crackdown on trademark infringement is also being carried out simultaneously.Since the opening of the Winter Olympics, the Mascots of the Olympic Games “Bing Dwen Dwen” and “Xue Rong Rong” have become stars. In order to make profits, many bad businesses began to copy “Bing Dwen Dwen” and “Xue Rong Rong”.In February, Beijing quickly investigated, prosecuted and sentenced a case of making and selling pirated Winter Olympics mascots Bing Dwen Dwen and Xue Rong Rong dolls. The suspect ren was sentenced to one year in prison and fined 40,000 yuan, becoming the first criminal case of infringing the copyright of the Mascot image of Beijing Winter Olympics in China.Bing Dwen Dwen not only wears the crystal clear “rock sugar shell”, but also carries a strict invisible “intellectual property protection cover”.As of February 12, 2022, iQiyi, Tiktok and other 27 major video, social, live and search engine platforms have deleted 32,276 infringing links related to the Winter Olympics, self-check actively deleted 227,452 infringing links related to the Winter Olympics, and dealt with a total of 3,363 infringing accounts.Taobao, Tmall,, Pinduoduo and other e-commerce platforms have been fully self-checked and removed from shelves related infringing products.The Winter Olympic Games and winter Paralympic Games have ended, the progress and breakthrough of The Chinese team make the author feel happy.At the same time, the organizing Committee of the Olympic Games and the State Intellectual Property Office of the People’s Republic of China have given unprecedented protection to trademarks, which is even more gratifying to me.Although trademark protection is only one aspect of IPR protection, we can clearly see the country’s determination to strengthen IPR protection through this aspect.A strong intellectual property protection environment will stimulate the innovation vitality of the whole society, create a more standardized market order, form a new pattern of innovation-driven development, and promote high-quality economic development.

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